Magic of PPC and how it works

We will deliver you a well-structured, optimised ads campaign to suit your business, whatever the sector. Boost your search engine marketing performance right here!

We will conduct keyword research, analyse competitors and write engaging ad copies (3 per ad group). You’ll get a campaign with all applicable extensions making your ad compelling. we will research also negative keywords to prevent money from waste in your account.

What is included in our marketing plan?

With marketing plan, we will will put ourselves in your shoes and make an extensive research about your business and who your buyer persona is. This will help me give you a 3 months plan for you to execute.

Our Marketing Plan Include:

  • Your buyer persona
  • 2 competitor analysis
  • Keyword research
  • Basic Site Audit

First Month

  • Engaging Content Titles with targeted keywords.

Second Month

  • Consideration Content Titles with target Keywords.

Third Month

  • Decision Maker Content Titles with targeted keywords.

Web Analytics, Tracking and reporting

Do you face problems setting up your Google Analytics account?

we can help you out with problems with setting up goals, enhanced e-commerce tracking, custom dashboards, filters. 

Furthermore, we can help you with Analytics tracking problems like cross-domain tracking, conversion tracking and custom events.

Of course we can help you track other platforms like AdWords linking, Bing utm tagging, Facebook tracking. 

What customer events can be tracked through your website traffic?

  • All the important clicks customer makes including time & page
  • How many important events occur with time & page
  • Get to KNOW what interests your customers more!
  • Non-Interaction Clicks that have no business value, to use your budget more effectively!

We can install:

  • E-commerce Conversion Tracking Setup

  • Facebook Pixel Conversion Tracking Setup

  • Bing Ads Conversion Tracking Setup

  • Custom Event Tracking Setup on Website

  • Tracking UTM Parameters

  • Creation on Goals in Google Analytics

Mobile App store Optimization

An Optimized Mobile App Description can easily get you more downloads and revenues.

On the other side, the App Description will be completely ASO Friendly.

What does it mean?

It means that, we analyze your app’s category, related niche, competitors, keywords and write the descriptions based on these factors.

It helps your app to rank higher in the Google Play Store search for the select keywords.

We use specialised ASO tools & detail-oriented ASO processes to study your app, conduct app store & keywords research, undertake description analysis and competition mapping to make aso recommendations that ensure better discoverability for your apps & greater downloads thereof.


1) Competition Mapping – study competitor/reference app keywords

2) KW Identification – create a list of all relevant aso keywords using app store optimisation techniques 

3) KW Prioritisation – sort keywords basis traffic & difficulty scores 

4) Final Selection – after analysing possible combinations & adding our SECRET SAUCE, we create our final aso recommendation

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Master of the Trade

Paras Mittal

PNJ Group is holding multi service portfolio and more than 10 group companies, along with network of more than 50 professionals over various fields of finance, accounting, legal and tax. Promoter Paras Mittal is qualified Chartered Accountant and Company secretary by profession and hold experience of more than 15 years working in Hospitality, IT services, Cement, FMCG, Finance companies, Restaurant chain, Food chain, Organic Farming, Stud Farm and Real estate. With such a diversified experience, he is fully aware of all litigities and in-depth business matrix. He has advised more than 50 ventures to get the scalability and visibility with help of setting marketing network or operations or system procedures or biggest crucial operation Information Technology.

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